Elements and Performance Criteria
- Investigate extension issues and methodologies
- Extension issues are investigated in relation to required program outcomes in accordance with organisational requirements.
- Extension objectives are developed to further organisational outcomes and client needs.
- Leadership is provided to extension colleagues, decisions are influenced and directions are monitored and changed in accordance with emerging requirements.
- The characteristics of client target groups are identified and interpretation of research information is adapted for different target groups.
- Dissemination methodology, techniques and strategies are developed and used in accordance with the type of research information and client needs/preferences.
- Issues relating to intellectual property are identified and exploited in accordance with organisational requirements.
- Prepare for innovation and change management
- Strategic industry alliances and networks are built and used to develop and apply industry knowledge to influence client decision making and practices.
- The industry sector is analysed in relation to size, economic impact, and political importance in order to determine risks, and manage resistance to change and other contingencies.
- Change management strategies are developed in accordance with organisational policy and practices to strategically influence the industry sector.
- Risks are determined and risk management strategies are developed and applied in accordance with change management strategies and organisational requirements.
- Resources are attracted and managed, and a communication/marketing strategy is developed in accordance with program responsibilities, extension objectives and organisational requirements.
- Influence innovation and change
- Clients are influenced in accordance with organisational requirements to seek innovative solutions and to manage change.
- Resistance to change is analysed and managed in accordance with organisational requirements.
- Local and regional extension services are designed and implemented in accordance with organisational requirements, and extension methods are set to meet organisational guidelines and the needs of clients.
- Communication/marketing strategy is implemented and information/advice is monitored to ensure it is relevant, accurate and tailored to client needs in terms of concepts, language and format.
- Client problems are negotiated and resolved, and new issues are identified and documented for further research in accordance with organisational requirements.
- Monitor and evaluate adoption of innovation and change
- Adoption of innovation and change is evaluated and strategies are recommended to improve future outcomes.
- Outcomes are evaluated and reported against extension objectives and required organisational outcomes in accordance with organisational requirements.
- Revised strategies are implemented and evaluated, and contingencies are managed in accordance with organisational requirements for continuous improvement.
- Outcomes with political/policy implications are identified and contributions are made to policy development in accordance with organisational requirements.